Everything You Need to Know Before Buying Gold Jewellery in Bhubaneswar
Gold Jewellery Buying Guide, Now buying gold jewellery is one of the most significant purchases an Indian family makes. Whether you are shopping for a wedding, a festival, a gift or a personal investment, understanding the basics of gold jewellery buying can save you money, protect you from poor quality and help you make decisions you will be proud of for years.
At Keshav Jewellers in Bhubaneswar, we have been helping families across Odisha buy gold jewellery with confidence since 1972. Over the decades, our customers have asked us thousands of questions about gold — and we have answered every single one. This guide brings together the most important questions and answers to help you shop smarter.
Frequently Asked Questions About Buying Gold Jewellery
Q1. What is BIS hallmark and why is it important when buying gold jewellery?
BIS hallmark is a quality certification issued by the Bureau of Indian Standards (BIS) that guarantees the purity of gold jewellery. When you see a BIS hallmark on a piece of jewellery, it means the gold has been independently tested and verified to contain the stated percentage of pure gold.
For example, a BIS hallmarked 22 carat gold piece is guaranteed to contain 91.6% pure gold. Without the hallmark, there is no independent guarantee of purity — you are simply trusting the jeweller’s word.
Since September 2021, BIS hallmarking has been mandatory for gold jewellery sold in India. Always check for the BIS hallmark before buying. At Keshav Jewellers in Bhubaneswar, every piece of gold jewellery carries a BIS hallmark — so your purity is always guaranteed.
Q2. What is the difference between 22 carat and 18 carat gold jewellery?
The carat of gold refers to its purity — how much of the metal is actually pure gold versus other metals mixed in.
22 carat gold contains 91.6% pure gold. The remaining 8.4% consists of other metals like silver and copper, which give the gold strength and durability. 22 carat gold has a rich, deep yellow colour and is the most popular choice for traditional Indian jewellery — necklaces, bangles, earrings and bridal sets. It is softer than 18 carat gold, which allows craftsmen to create intricate traditional designs.
18 carat gold contains 75% pure gold. It is harder and more durable than 22 carat gold, making it an excellent choice for jewellery set with diamonds or gemstones, and for rings and bracelets that undergo daily wear and tear. 18 carat gold is also available in white gold and rose gold varieties.
At Keshav Jewellers in Bhubaneswar, we carry both 22 carat and 18 carat gold jewellery — all BIS hallmark certified — so you can choose based on your preference and occasion.
Q3. How are gold jewellery making charges calculated in Bhubaneswar?
Making charges are the labour costs for crafting a piece of jewellery. They are separate from the cost of the gold itself and are calculated in one of two ways:
As a percentage of the gold value — typically ranging from 8% to 25% depending on the complexity of the design. A simple plain bangle may have making charges of 8-10%, while an intricately handcrafted bridal necklace may have making charges of 20-25%.
As a flat rate per gram — some jewellers charge a fixed amount per gram of gold used.
Making charges are one of the most important factors to consider when comparing jewellers in Bhubaneswar. At Keshav Jewellers, our making charges are completely transparent — we explain exactly how they are calculated before you make any purchase. We also offer special discounts on making charges during festivals like Akshaya Tritiya and Dhanteras.
Q4. How is the price of gold jewellery calculated in Bhubaneswar?
The price of gold jewellery in Bhubaneswar is calculated using this formula:
Gold Jewellery Price = (Weight of gold in grams × Current gold rate per gram) + Making charges + GST (3%)
For example, if you are buying a 10 gram 22 carat gold necklace:
– Gold rate: ₹6,500 per gram
– Gold cost: 10 × ₹6,500 = ₹65,000
– Making charges at 12%: ₹7,800
– Total before GST: ₹72,800
– GST at 3%: ₹2,184
– Final price: ₹74,984
Gold rates change daily based on national and international markets. At Keshav Jewellers in Bhubaneswar, we always use the current day’s gold rate for all transactions — fully transparent, no hidden markups.
Q5. What should I check before buying gold jewellery in Bhubaneswar?
Before buying gold jewellery in Bhubaneswar, always check these five things:
BIS Hallmark — Every piece should carry the BIS hallmark certifying its purity. Never buy gold jewellery without a hallmark.
Current gold rate — Check the day’s gold rate on the India Bullion and Jewellers Association (IBJA) website before visiting a jeweller. This helps you verify the pricing you are quoted.
Making charges — Ask specifically what the making charges are and how they are calculated. Compare across jewellers before committing.
Bill and receipt — Always insist on a proper bill that mentions the weight, carat, making charges and total price. This is important for resale or exchange in the future.
Jeweller’s reputation — Buy from a trusted, established jeweller. Keshav Jewellers in Bhubaneswar has served families across Odisha since 1972 with a 4.9-star Google rating and over 2,700 reviews — one of the most trusted names in the city.
Q6. Can I exchange or resell old gold jewellery at Keshav Jewellers in Bhubaneswar?
Yes, Keshav Jewellers in Bhubaneswar offers gold exchange services. You can bring your old gold jewellery to our Saheed Nagar showroom and exchange it for new jewellery.
The value of your old gold will be assessed based on its weight and purity at the current gold rate. The assessed value is then adjusted against the price of your new purchase.
To get the best value from a gold exchange, always keep the original bill of your old jewellery if possible. This helps establish the original purity and weight. For more details on our exchange policy, visit our showroom or call us at +91 958 304 6666.
Q7. What is the best time of year to buy gold jewellery in Bhubaneswar?
There is no single “best” time to buy gold jewellery in Bhubaneswar since gold rates fluctuate daily. However, there are certain times when buying is strategically advantageous:
Akshaya Tritiya — Considered one of the most auspicious days to buy gold in India. Many jewellers including Keshav Jewellers offer special discounts on making charges during this period.
Dhanteras — The day before Diwali is traditionally considered highly auspicious for buying gold. Special offers are common during this time.
Off-peak periods — Gold rates sometimes dip during quieter periods of the year. Tracking gold rates over a few weeks before a planned purchase can help you time your buy well.
Wedding season planning — If you are buying bridal jewellery, start shopping 3-6 months in advance. This gives you time to track rates, compare designs and make easy decisions.
Q8. Is it safe to buy gold jewellery online or is it better to visit a showroom in Bhubaneswar?
For significant gold jewellery purchases — especially bridal jewellery or high-value pieces — visiting a showroom in person is always recommended for several reasons:
You can physically examine the jewellery — check its weight, finish, colour and craftsmanship before buying.
You can verify the BIS hallmark directly on the piece.
You can negotiate making charges and ask all your questions face to face.
You can try on pieces to see how they look and feel.
For everyday jewellery or smaller purchases, reputable online platforms are an option — but always check for BIS hallmark certification and return policies.
At Keshav Jewellers in Bhubaneswar, we welcome you to visit our Saheed Nagar showroom where our experienced team will guide you personally through our entire collection. We are open all seven days from 11:00 AM to 9:00 PM.
Q9. Does Keshav Jewellers offer gold jewellery savings plans in Bhubaneswar?
Yes, Keshav Jewellers offers the Keshav Sona Heera Samriddhi Plan — a gold jewellery savings plan designed to help families in Bhubaneswar and across Odisha save systematically for jewellery purchases.
Under this plan, you make fixed monthly payments over a set period. At the end of the term, the accumulated amount can be redeemed against jewellery purchases at Keshav Jewellers. In many cases, Keshav Jewellers contributes an additional month’s instalment as a benefit to plan members.
This plan is particularly popular with families saving for wedding jewellery, as it allows you to spread the cost over time while locking in savings. Visit our Saheed Nagar showroom or call +91 958 304 6666 for complete details about our current savings plan offerings.
Q10. Which is the best jewellery shop in Bhubaneswar for gold jewellery?
Keshav Jewellers at Saheed Nagar, Bhubaneswar is widely regarded as one of the best jewellery shops in the city for gold jewellery. Here is why:
Trusted since 1972 — Over 50 years of serving families across Odisha with honest, quality jewellery.
BIS hallmark certified — Every piece of gold jewellery carries BIS hallmark certification guaranteeing purity.
4.9-star Google rating — With over 2,700 Google reviews, our reputation for quality and customer service is unmatched in Bhubaneswar.
Wide collection — From traditional Odishan designs to contemporary styles, bridal jewellery to everyday wear, our collection covers every need and budget.
Transparent pricing — No hidden charges. Making charges are clearly explained. Current gold rates are always used.
Two branches — Bhubaneswar (Saheed Nagar) and Brahmapur — serving customers across Odisha.
Visit us at 620/A, Janpath Road, Saheed Nagar, Bhubaneswar. Open all days 11:00 AM to 9:00 PM. Call +91 958 304 6666.
Still Have Questions? Visit Keshav Jewellers in Bhubaneswar
We hope this guide has answered your most important questions about buying gold jewellery in Bhubaneswar. If you have more questions or want personalised guidance, our expert team at Keshav Jewellers is always happy to help.
Visit us at our Saheed Nagar showroom, open all seven days from 11:00 AM to 9:00 PM. Or call us at +91 958 304 6666. You can also reach us at contact@keshavjewellers.co.in.
At Keshav Jewellers, we believe that buying gold jewellery should be a joyful, confident and completely transparent experience. We look forward to welcoming you to our showroom.